Lahti Pro is the Condtruction Brand of the year 2022
The Construction Brand of the Year ranking, conducted by the independent research institute ASM, is a very important industry ranking. Its importance and prestige come from the methodology of consumer research, which is the basis for the classification. It is spontaneous indications of professionals and people from the industry that build the power and ranking position of individual BMR brands. The ranking criteria are also tightened by the principle of voting only for the selected brand. Participants of the voting, coming from the full spectrum of construction companies from all over Poland, selected brands with the highest quality in their opinion compared to the competition and brands most often used in their daily work. The issue of value for money was also important for the researchers. In all these areas, the LAHTI PRO brand was at the forefront of indications.
We are very pleased that the LAHTI PRO brand again stood on the top of the podium, winning the title of the Golden Construction Brand of the Year for the second time in a row. In 2022, we left our excellent foreign and domestic competition in the field, thus confirming the position of the market leader.
- The industry appreciates us higly again in a difficult moment for the market. It can therefore be said that quality of the LAHTI PRO brand defends itself despite the unfavorable business environment conditions - inflation, supply shortages, unpredictable prices of raw materials and labour. It makes me happy and motivates me to make further efforts.
- said Joanna Woźniak Marketing Director of PROFIX after receiving the award.